![]() ![]() While for some businesses an NPS of 30 might turn out to be the worst in the industry, for others – as being ranked among the market leaders. It essentially means that you cannot say a lot about a company just by looking at their absolute NPS, without considering their relative performance within the industry. According to Retently’s NPS data for the past 4 years, the average Net Promoter Score for Healthcare lies in the range of 31 with the lowest having a value of 20, while the average NPS for Communication & Media– in the range of 15, with the lowest being -6. To prove that, let’s look at the following examples. ![]() Behind every customer satisfaction metric, there is a series of factors that influence it. To be honest, benchmarking NPS® is a complicated process. ![]() Although we emphasize that the score value is irrelevant, we do understand that comparing the metric to other companies can help gain a more accurate picture of where they stand in the competitive landscape. One of the most frequently asked questions we get from our customers at Retently is “What is a good Net Promoter Score®?”. ![]()
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